A passionate team of esports professionals

We are committed to the growth of esports.

Working with teams, key opinion leaders, and brands, we develop engaging and interactive events, tournaments, workshops, and content.

It's time to rethink esports. The future is here, and it's called FyR.

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Team FyR

Ideas generated by gamers for gamers. We work with awesome clients to connect their brands to the youth community through esports. Real authentic experiences will drive genuine conversations around the campaigns that we produce.

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James "Liquid" Yap

Founder

Having over 6 years of esports experience, first in the CSGO game where he played at national level and then transitioning to Valorant. He founded the agency based on his passion and lack of quality events that immerse brands with gamers. His community ties will help push brand awareness.

Jordan "XiphiuS" Lee

Co-Founder

Having played several regional and national tournaments in Blackshot and Overwatch, Jordan has over a decade of competitive as well as tournament management experience. His team and content creator management experience is crucial to all projects.

Awesome Advisors

Digital Marketing & Branding

Senthil runs his own digital marketing agency and is a casual gamer & crypto holder in his free time.

Graphic Designer & Events

Alvin Loh runs his own graphics design agency and helped run gaming events in the region.

Game Development

Alvin Yap ran his own game studio and subsequently joined a creative agency. He plays mlbb casually and is a crypto holdler.

Brand Relations

Calvin Goh has a vast network of tech brands he works with during his career in the telco industry. Plays mlbb causally and a crypto holdler.

Blockchain Advisor

Khun Ling is a serial tech entrepreneur who is currently leading a blockchain team with an exchange.

Calling all MLBB fans and competitive players, join our mailing list

If you are a Valorant player and streamer- we need to talk

Positions Open

VIRTUAL INTERNSHIPS
- manage freelancers
- assist with content production
- become game marshals
- track social media analytics